How Easily create a birthday fundraiser on Facebook

Do you want to know how to create a birthday fundraiser on Facebook for 2022? Read below:

How do I create a birthday fundraiser on Facebook?

Keep in mind that you’ll be asked to provide the following information when creating a birthday fundraiser:

  • The nonprofit you want to raise money for.
  • The amount of money you want to raise.
  • The date you want your fundraiser to end.
  • A title and description for your fundraiser.

Note: This feature is only available in some areas and only nonprofits that have been approved for fundraisers on Facebook can be selected to receive donations.

Fundraisers for Nonprofits

To create a fundraiser for a charitable organization, click here or follow these steps:
  1. Click Fundraisers in the left menu of your News Feed.
  2. Click Raise Money.
  3. Select Nonprofit/Charity.
  4. Select a charitable organization, choose a cover photo and fill in the fundraiser details.
  5. Click Create.

Note: Donation and fundraising features on Facebook aren’t available in every area.

Fundraisers for Personal Causes

To create a personal fundraiser for yourself, a friend on Facebook, someone not on Facebook or something not on Facebook, click here or follow these steps:
  1. Click Fundraisers in the left menu of your News Feed.
  2. Click Raise Money.
  3. Select Yourself, a Friend or Someone or something not on Facebook.
  4. Select a category.
  5. Add a cover photo and fill in the details about your fundraiser.
  6. Click Create.

Keep in mind that you must be at least 18 years of age to create a personal fundraiser.

Note: Donation and fundraising features on Facebook aren’t available in every area.

How do birthday fundraisers on Facebook work?

Let’s start with the basics: To establish a Facebook account, you must include your birthday in the text field provided. Two weeks before a user’s birthday, Facebook sends a reminder to their newsfeed and alerts asking them to “organize” a fundraiser for one of more than 750,000 charitable organizations in honour of their special day.
Users can choose a fundraising goal and write a personalised statement to describe why they are conducting a fundraiser for a specific charity. Their friends will receive a message on their birthdate asking them to give it to the host’s selected charity. When someone makes a donation, the nonprofit receives the donor’s name, the host’s name, and the donation amount.

How to get supporters to donate their birthdays to your organization

Keep it Current

Include a donation request for holidays, events, or other occasions to encourage people to donate. For instance, throughout a month of awareness or end-of-year gifting (when you’re already asking for donations), add a request for a bday fundraiser to the mix. In this manner, even if they have previously donated or are unable to donate this year, your friends are still supporting your cause. It might even be worthwhile to try with monthly thematic requests.

Tell a good story

Impactful stories are captivating and inspiring, and people respond particularly well to true stories combined with graphics. Try telling tales on Facebook about your most devoted donors and the people, towns, plants, and pets who benefit from their gifts. You can include repeat donors and social ambassadors who assist you reach a wider audience as “devoted fans,” even if they aren’t significant donors. Compelling stories and attractive profiles will be widely shared, expanding your influence and keeping your organisation at the forefront of people’s minds.

Turn it into a #Challenge

Set up a Facebook contest in which current and potential supporters contest to match contributions or bonus cash. This lends some friendly rivalry to fundraisers and can help enhance your nonprofit’s internet earnings. Try it out at a time like September, which is the most common period for births according to statistics (and, by default, birthdays).

Don’t Post Too Much

Whether you’re encouraging birthday fundraisers over the holiday season, throughout awareness month, or just in general, be sure to vary the content you post and break up direct CTAs with other content that focuses on bringing value to the user. Continue to post regularly alongside your promotional posts so that you don’t overwhelm your followers with requests to the point of aggravation or annoyance. There is such a thing as overdoing it when it comes to a birthday cake.

Benefits of fundraising

Building camaraderie, bringing in new supporters, and improving participation are just a few of the advantages of fundraising.

Creating camaraderie

When participants compete, they become more devoted to the aims of their event. It may be easier to convey your event’s aims rather than your own to motivate your network to give,

Members of an event can use a statement like, “Help my event meet its goal of raising $10,000 by July 4,” which makes the objective seem less random than saying, “Help me hit my goal of raising $10,000 by July 4.” This group of fundraisers works together to achieve the same goal by using the same message, which can make you feel like you’re a part of something bigger.

Great event organizers will promote camaraderie by including events and volunteer work into their fundraising campaigns so that fundraisers can get to know one another and collaborate in person. Alternatively, they will conduct an in-person function to close off the fundraising campaign and recognize the event members’ efforts.

Increase Your Supporter Base

Another advantage of fundraising is the chance to expand your network with new supporters. Why is peer-to-peer fundraising an efficient strategy to gain new supporters? It’s easy: Your organization cannot recruit your supporters’ family members and friends to donate to your cause, but your supporters can tell their own relatives and friends about your nonprofit and motivate them to give to a page they’ve set up on your behalf.

This is similar to the “Faberge technique” of fundraising: if you enjoy it, “tell your friends to tell a friend and so on…” The same is true for peer-to-peer fundraising: you are more likely to support an organization that a friend supports than one that a stranger informs you about.

One of the reasons donors give is because a friend asks, according to The Guardian’s 2015 article, “The Science Behind Why People Give to Charity.” According to a 2015 article, “one study showed that people give much more to their institution if the person calling and requesting for their contribution is their former roommate.”

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